The ultimate guide to buying affordable art - DROOL

The ultimate guide to buying affordable art

Art has the power to awaken your creativity and transforms your home. But with so many choices and considerations, buying affordable art can send you crazy.

Not only are you parting ways with your hard-earned cash, but there’s the stress of selecting from a huge variety of mediums, artistic styles, sizes, colours (…the list goes on!). Which is why we’ve pulled this guide together containing tips and tools to make it as easy as possible. Because when you get it right, it’s bloody glorious!

Buy what you love (we can’t stress this enough!)

The absolute #1 top tip that needs to be considered is that you buy what you like, it’s that simple! If you see something and you’re not drawn to it straight away or you don’t get an emotion or feeling from it, DON’T put it on your wall! Why would you? It’s your money, your style, your home, your choice… so why get something that you don’t resonate with?

Many people select an artwork that complements an interior or matches their decor, and that’s fine. It’s good to involve these factors in your decision-making process, but don’t let this be the main factor. As imagine you move home or switch up your decor, the artwork may no longer work with it, and then you would have pointlessly brought this piece of artwork.

So choose something you love first and foremost!

Colour is important, but probably not as important as you think

Stats show that colour is the main thing, people stress about when buying art. This is usually down to them wanting a colour that ties in with the look and feel of the room it’ll be displayed in. So people opt to match smilar colours in the artwork to that of what’s in the what we have in the photo below.

Eve St-jean art print on sitting room wall

While coordinating colours is a perfectly acceptable method for selecting art, those that are happy to get a little more creative could experiment with contrasting instead of matching colours. Contrasting colours are those that are completely opposite, making them strikingly different from one another. Contrasts can work really well in an artistic sense and make an artwork pop!

One of the simplest forms of contrast is black and white, but the wheel below identifies many many more possibilities.

buying art colour wheel

Get the size and scale right

You need to measure the artwork you intend to buy as it’s probably not best to just guess if it’ll fit. As people who skip this step often end up buying an artwork that is too small… it’s pretty common!

Take for example filling the empty wall space above a sofa. It’s suggested that artwork should be around 2/3 the width of the sofa or bigger. The same goes for space above a bed. But, this doesn’t mean you can only buy big artwork. If you like an artwork and it’s only available in smaller than what you wanted, fuck it, buy it! Who made these rules anyway. It’ll still give you a great sensation every time you see it. And if the size ever did annoy you, just move it somewhere more suitable.

Another option is creating a gallery wall. This can be done by either pairing artwork or displaying multiple artworks together. In this case, think of the overall area they’ll occupy and follow the same guidelines. Get familiar with our guide on creating a gallery wall.

Get creative and mix it up

Variety is what makes a room exciting and art can play a big part in this. So think about displaying artwork of different artists, colours, and themes to create a compelling collection. When used together in the same room they can complement each other in fun and unexpected ways. So when buying art, don’t get stuck in a rut – go nuts, mix it up!

Stop yourself from going crazy

If you find yourself going a bit mad because you found an artwork that you can’t stop thinking about but you’re uncertain if it’ll suit the room you have in mind, then selecting the right frame can be your savior. Check out our tips on choosing the right frame for the job.


What matters ultimately when buying affordable art is that you buy something that you like. It can complement the space, whether that’s through colour, size, scale, style or medium, but it doesn’t have to.

So don’t stress over it. Look for an art piece that draws you in, and don’t be overly clinical and worry too much about perfectly matching everything. If you’re thinking too hard or long about it, just relax, take a couple of deep breaths and go with your gut – it’s that simple!

Get matched with art based on your preferences

Use our Art Finder Quiz to tell us what you’re into and we’ll pull together art you’ll love